Founder, Managing Director
Shawn is a seasoned expert with a focus on business growth, strategic marketing and communications, issues and crisis management across Asia.He was a co-founder and CMO of Somur Gene, a Chinese leading consumer genetic testing company.
Co-founder, Executive Director
Linda has 12 years experience in integrated corporate communications. Her specialties range from strategic counselling, brand positioning and messaging, to government relations, media & KOL communications, as well as IPO PR and crisis management.
Sr. Advisor
Stella has 18 years of communication experience, including 7 years in the media industry. She used to be a Chief Editor at China’s influential business publication the Elite Magazine and interviewed more than 100 CEOs.
Associate Director
Sunny is leading the technology practice in China Advocate. She has solid experience on PR & IMC practice to the key accounts like Byte-Dance, Amazon and Linked-In. Sunny worked at well known agencies for more than 10 years.
Associate Director
Li Qiu has 19 years experiences in public relations including corporate communication, crisis management, financial communication and brand building & management.
Senior Consultant
Xueqin Chang has 6 years of experience in copywriting and 4 years of experience in new media operation in the health industry.
Senior Consultant
Liang Bingyan (Sadie) has eight years of PR working experience, focusing on technology industry. Previously, Bingyan worked with international PR agency, such as Instinctif, Cohn & Wolf, WE-Redbridge. Before that, she was a high school teacher.
Senior Consultant
Hao is professional in finance, technology, and social science content writing and editing. She has over 10 years working experience, and used to be the reporter, editor and researcher.
Consultant
Fangxin (Fiona) is responsible for technology clients Dassault Systèmes and local tech start-ups, covering aspects such as brand positioning, messaging, copy writing, media relations, project coordination, and new media operations.
Consultant
Zijiang has 6 years of experience in both media and healthcare. He once worked in Internet enterprises such as Sina, Sohu and Netease. He had also worked as a senior editor in the healthcare media CN-Healthcare.
Consultant
Hebe has 4 years of marketing experience in Internet and entertainment industry. She is a "social expert" in the eyes of media and customers. She used to work for Topline, serving more than 10 famous clients.
Consultant
Freya helps provide policy monitoring reports, focal topics research, content writing, crisis PR, and various services for multinational chemical giants. Previously, Freya worked as the marketing manager of the education industry in Tongfang Knowledge Network.
Senior Associate Executive
With three years' experience at 4A PR agency and in the internet education industry, Liu Shuya has a high sense of new media and good logical thinking ability.
Associate Executive
Hongyan provided professional PR support for corporate communications for MNCs such as DSM, Amcor, KraussMaffei, Huntsman, Solvay, etc., including media relationships, content creation, event support, and spokesperson training.
Associate Executive
Yanjun graduated from Renmin University of China, majoring in Chinese Language and Literature. He worked as an intern in Zhonghua Book Company, Xinzhixiang, and the International Student Office of Renmin University of China.
Associate Executive
Francis assists in providing policy monitoring and analysis reports and key issue research services to multinational petrochemical giants, including Huntsman and LyondellBasell. Francis graduated from Rice University in Houston with a master's degree in Global Affairs.
China Advocate is a premier boutique strategic communications consultancy rooted in China and connected globally. Driven by our mission, “Advocate to Impact,” we catalyze business growth by reshaping critical perceptions.
Led by a core team of former government advisors, media veterans, and MNC executives, China Advocate specializes in the synergy of policy research, creative communication, and resource integration. We possess deep expertise across technology, healthcare, industrials, crisis management, and outbound marketing.
With our unique “Local Soul, Global Reach” advantage, we empower global brands to thrive in China while anchoring Chinese pioneers on the world stage. We are the trusted strategic partner for Fortune 500 companies and market leaders navigating today’s most complex brand and reputation challenges.
