Founder, Managing Director
Shawn Jiang is a seasoned expert with a focus on business growth, strategic marketing and communications, issues and crisis management across Asia.He was a co-founder and CMO of Somur Gene, a Chinese leading consumer genetic testing company, and a founding member of an award-wining boutique agency, and a Director at Weber Shandwick.
Co-founder, Executive Director
Linda has 12 years experience in integrated corporate communications. Her specialties range from strategic counselling, brand positioning and messaging, to government relations, media & KOL communications, as well as IPO PR and crisis management.
Sr. Advisor
Stella Wang Ying has 18 years of communication experience, including 7 years in the media industry. She used to be a Chief Editor at China’s influential business publication the Elite Magazine and interviewed more than 100 CEOs.
Associate Director
Sunny Chen is leading the technology practice in China Advocate. She has solid experience on PR & IMC practice to the key accounts like Byte-Dance, Amazon and Linked-In. Prior to joining China Advocate, Sunny worked at well known agencies such as WE Redbridge,Edelman and Hill+Knowlton Strategies for more than 10 years.
Senior Consultant
Xueqin Chang has 6 years of experience in copywriting and 4 years of experience in new media operation in the health industry. She has rich experience and unique insights on how to use content operation to achieve traffic growth, brand communication and marketing transformation in the healthcare industry.
Senior Consultant
Liang Bingyan (Sadie) has eight years of PR working experience, focusing on technology industry. Previously, Bingyan worked with international PR agency, such as Instinctif, Cohn & Wolf, WE-Redbridge. Before that, she has two years teaching experience as a high school teacher.
Senior Consultant
Hao Zhang is professional in finance, technology, and social science content writing and editing. She has over 10 years working experience, and used to be the reporter, editor and researcher of Social Sciences in China Press, Chinese Science and Technology Industry Press, PKU Business Review, and National Image Research Center of Tsinghua University, etc.
Consultant
Fangxin (Fiona) is responsible for technology clients Dassault Systèmes and local tech start-ups, covering aspects such as brand positioning, messaging, copy writing, media relations, project coordination, and new media operations. Her other clients served include Dell, Linked-In, LionsBridge Capital , Dun & Bradstreet, Eight Road Capital, etc.
Consultant
Zijiang has 6 years of experience in both media and healthcare. He once worked in Internet enterprises such as Sina, Sohu and Netease. He had also worked as a senior editor in the healthcare media CN-Healthcare, engaging in compiling global healthcare information and interviewing hospital leaders in China.
Consultant
Hebe Chen has 4 years of marketing experience in Internet and entertainment industry, good at integrated marketing. She is a "social expert" in the eyes of media and customers. She used to work for Topline, serving more than 10 famous clients such as Meituan, Tencent, Ali, 58 Tongcheng, Anjuke, Fast Dog Taxi, Youku, Huawei, OPPO, etc.
Consultant
Freya You helps provide policy monitoring reports, focal topics research, content writing, crisis PR, and various services for multinational chemical giants, such as Eastman, Huntsman, and LyondellBasell. Previously, Freya worked as the marketing manager of the education industry in Tongfang Knowledge Network.
Senior Associate Executive
刘殊亚曾在 4A 公关公司和互联网教育行业任职，有三年工作经验，熟悉新媒体打法，逻辑思维强，善于用数据说话。就职于万博宣伟期间，负责公司新媒体运营和公司品牌形象的塑造：在百词斩公司，作为薄荷阅读产品的用户运营，多次策划线上传播活动，信任度和续报率皆为同组第一名。
Associate Executive
为帝斯曼、亨斯迈、索尔维等跨国外企的品牌传播提供环保专业上的支持，包括内容创作、媒体关系、活动支持，以及发言人培训等。曾在腾讯实习内容运营，负责腾讯新闻客户端区域PUSH运营、热点监控、内容巡查等，累计提供2000+有效热点新闻线索；在凤凰卫视下属凤凰数字实习，参与国家战略性项目，对行业及客户背景进行国内外资料收集，输出25+份，共3.5w+字的资讯报告。
Associate Executive
Yanjun Li graduated from Renmin University of China, majoring in Chinese Language and Literature. He worked as an intern in Zhonghua Book Company, Xinzhixiang, and the International Student Office of Renmin University of China, engaging in text proofreading, new media operation, and copywriting.
Associate Executive
Shiwei “Francis” Li assists in providing policy monitoring and analysis reports and key issue research services to multinational petrochemical giants, including Huntsman and LyondellBasell. Francis graduated from Rice University in Houston with a master’s degree in Global Affairs in 2022.
China Advocate is a cutting-edge consulting company specializing in brand management and strategic marketing. We understand government policies, media opinions, and business operations, China Advocate focuses on high-tech, cutting-edge manufacturing, big health, and other B2B industries, by combining first-class international methodology with flexible local practice, and through strategic brand communication, we have helped many Fortune 500 and local leading enterprises to solve their business problems.
