Public Relations

China Advocate uses rich, in-depth content and diversified channels to help clients meet their business needs and expand their influence in China.

<span style=''>Communication Strategy Consulting</span>

Communication Strategy Consulting

• Brand Awareness Analysis

• Brand Story Workshops

• Communication Strategy Formulation

• Content Drafting

• Key Issue Analysis and Management

<span style=''>Case Study One</span> Case Study One

China Advocate supported a well-known scientific service group to lay a foundation for the tone and direction of communications for the next three years, conducting research on overall brand image in China, formulating insights and analysis reports, and drafting communication materials.

<span style=''>Case Study Two</span> Case Study Two

China Advocate researched and drafted key documents for several Global Fortune 500 enterprises in Chinese and English.

<span style=''>Media Relations</span>

Media Relations

• Media Relations Mapping

• Media Database Compilation

• Daily Communications and Cooperation with Media

• Media Inquiries and Visits Management

• Press Release Drafting and Distribution


<span style=''>Case Study</span> Case Study

China Advocate helped the world's largest professional networking site to plan and execute a themed national tour.

<span style=''>Media Events</span>

Media Events

• Research and Planning for Media Events, Market Brand Stories, Idea Creation

• Media Invitation and Follow-ups for Press Conferences

• Arranging Exclusive Interviews and Preparing Executives to Respond with Confidence

• Media Event All-round Coordination

<span style=''>Case Study</span> Case Study

China Advocate provided integrated communications services to a leading international medical device provider, including brand strategy, media relations, Zhihu (Q&A platform) communications, video communications, and product launch.

<span style=''>New Media Communications</span>

New Media Communications

• Analyze or Establish Corporate Zhihu Account

• Plan and Produce Premium Zhihu Content

• Publicize Content Via Cooperation with Official Zhihu Management and KOLs

• Plot, Produce, and Distribute Short Videos

<span style=''>Case Study</span> Case Study

China Advocate supported a Fortune 100 enterprise to plan the content and structure of Zhihu accounts and popular science videos to produce high-quality, interesting and creative content.

<span style=''>Other Services</span>

Other Services

• Research and Screen Candidates for Strategic Partnership

• “From-scratch” Branding and Pre-IPO Exposure for Domestic Start-ups

• Personal Brand Building for CEOs

• Publicity Training for Executives and Spokespersons

• Corporate Internal Communications and ESG Communications

<span style=''>Case Study</span> Case Study

China Advocate helped a newly-listed leading Asian entertainment and gaming company build its brand from scratch.