China Advocate helped the world's largest professional networking site to plan and execute a themed national tour. Services provided included: 1) research on differential communication by region, 2) holding summits and press conferences in Beijing, Shanghai, and Guangzhou and meeting with local enterprises face to face, 3) integrated communications in Beijing, Shanghai, and Guangzhou, including media conferences, TV interviews, new media communications, and KOL interviews. Through daily communications, China Advocate helped to enhance the influence of the platform among target groups through various means such as business-to-government (B2G) cooperation, white papers, online summits, and brand connections.