China Advocate provided integrated communications services to a leading international medical device provider, including brand strategy, media relations, Zhihu (Q&A platform) communications, video communications, and product launch. These services helped gain recognition and trust from customers in the field of public services, including the government, state and party mediaand medical institutions. China Advocate has also successfully helped clients gain exposure on national broadcaster CCTV over several years at the China International Import Expo (CIIE).

• Research and Planning for Media Events, Market Brand Stories, Idea Creation

• Media Invitation and Follow-ups for Press Conferences

• Arranging Exclusive Interviews and Preparing Executives to Respond with Confidence

• Media Event All-round Coordination

CHINA ADVOCATE

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